Tell me when you read something online, what grabs your attention first? Is it the words or the way these words appear on the screen? Obviously, we first get attracted to the way the message is presented without even realizing it.
A font style isn’t something that only falls within decoration. It is a powerful way to affect your audience’s mood. Moreover, it can also help improve the readability of a text, establish a unique brand identity, create specific aesthetics, etc.
In this blog post, I’ll discuss why you should also pay close attention to the type of font you use in your content.
The Emotional Effect of Fonts
Like us, fonts too, have personalities. They give off particular types of vibes that can provoke certain emotions. For instance, a heavy, bold font like ‘’Aerial Black’’ might convey a sense of seriousness and importance. Handwritten fonts like ‘’Chiller’’ can evoke the feeling of being playful and carefree.
So, the font you pick for your content can go a long way toward setting the indented for your message. Your readers will receive
Just think about it; would you like to read an important document covering legal concerns in ‘’Blackadder ITC’’ font? Obviously, not. It would make that document look less important, no matter how important information it conveys. This is how font style evokes particular emotions. It plays a role in how we perceive a message.
The Impact on Readability
The font you choose also affects the readability. You wouldn’t want your audience to quit reading your content just because they find the text putting strain on the eyes. No one is going to appreciate text presented in a vague font style.
When a font is too fancy or hard to read, your audience won’t bother reading your content.
Therefore, as you pick a font, you might want to think about things like spacing, size, and style. For instance, people often choose fonts like Calibri and Cambria for long articles because they’re easy on the eyes and don’t cause much strain.
In contrast, fonts such as Arial and Microsoft Sans-Serif are better suited for short bold statements. So, the font does affect the readability of the content. You should spend some time evaluating different font options to pick the right one that best aligns with the target audience.
The Impact on Memorability
The font choice also influences how memorable your content is for the readers. Some studies have shown that sans serif fonts like Arial, and Helvetica tend to be more memorable than serif fonts like Times New Roman.
This is because sans serif fonts are simpler in structure and leave a stronger visual imprint on the mind. Their clean, sparse appearance makes the words stand out more sharply.
On the other hand, decorative or ornamental fonts should generally be avoided, especially for long-form content. While they may look aesthetically pleasing, their intricate details and embellishments make them difficult to recall. The focus shifts more towards appreciating the font design rather than remembering the message.
So, you should go for a simpler and distinctive font style that your audience can easily remember. This will ultimately contribute to improving the effectiveness of your content.
Unique Brand Identity
Fonts play a key role in helping brands set apart from their competitors. When you think of popular companies such as Coca-Cola, McDonald’s, Nike, or Google, you don’t only remember their logos, you also know the specific font they use.
It’s not as if they randomly picked a font style to be used in their logo; instead, they spent a significant amount of time selecting the right font that best matches their core values. Coca-Cola’s flowing style gives a feeling of nostalgia and habit, while Nike’s tidy and innovative font reflects their values of being innovative and sporty.
Businesses experiment with a lot of different font styles and weird letters to stand out from the crowd. To assist them with this, the internet is full of resources and tools that can help spark new and unique ideas for achieving a distinct brand identity. A weird text generator is an example of a tool that can help businesses experiment with different styles and letterforms.
Final Words
If you’re living under the impression that fonts are no more than decoration, now is the time to change your perspective.
A font style can do more than you can imagine. In this post, I explained why a font style matters a lot. It can affect your audience’s mood and influence readability. Also, it can help businesses achieve a distinct brand identity. So, by picking the right font style, you can create an engaging experience for your intended readers, leaving a positive impression with each of your words.